What eCommerce user experience designers can learn from video game design
I recently read a great article about game design. It discussed how most successful video games share the same basic structure and usability pillars, and delved deeply into the basic human behavior...
View ArticlePart 2: What eCommerce user experience designers can learn from video game...
As I mentioned in my first post on this topic, there are many ways that eCommerce user experience designers and developers can drive an engaging online experience simply by leveraging the basic...
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6 reasons why brands & retailers should have their own flash sale site
Flash sales are the most well-known genres of Private Event Retail (which also includes group sales, and loyalty programs). Considered a high-growth eCommerce business model, Private Event Retail...
View ArticleFashion Digital 2014: An eCommerce Fashion SMACdown
I just returned from Fashion Digital New York where Optaros was a sponsor and where I, along with our client Dooney & Bourke, had the honor to present a workshop on eCommerce Replatforming. (If...
View ArticleThere's a new eCommerce App in Town. And it's a Peach.
While eCommerce is now a common part of our society, it's still evolving so rapidly that it can still be quite exciting. For example, I’ve written a few articles recently about Private Event Retailing...
View ArticleOptaros and MRM//McCann: A Powerful Combination
Today marks a new beginning for Optaros, as we announce the acquisition of our company by MRM//McCann, a global customer experience-marketing agency and part of the Interpublic Group (IPG). This...
View ArticleGame Changing Years for eCommerce
Over the past 40 years, I've experienced technology development in many different environments. It all started with meager beginnings in a Denver middle school. It was there that I first used a TTY-33...
View ArticleB2B Online 2015
Optaros will be at B2B Online in Chicago, IL from May 11-13. Want to talk with an eCommerce expert on the possibilities of B2B commerce? Schedule an appointment today and we’ll meet up at the show.
View ArticleJanuary Store Closings: Bad news for retail or good news for omnichannel...
“It’s January. Were you expecting sunshine and unicorns?” While I’m used to hearing this response from salty New Englanders when I dare complain about our lousy winter weather, it’s also become a...
View ArticleFour eCommerce Predictions for 2015
Now that the dust has settled on 2014, retailers big and small are thinking about what will happen this year. The rate of change is only increasing, thanks to a constant influx of new information, new...
View ArticleFrom Clicks to Bricks: eCommerce Pure-plays Filling Empty Storefronts
A recent post by my colleague Scott Regan brings recent store closings to attention. This should come as no surprise to anyone that’s been watching the trends (in fact, I wrote about this a while back...
View ArticlePersonalization in eCommerce: Where to focus?
Andrezej Marczewski, a technology thought leader that I follow on Twitter recently linked to a blog post he wrote about digital rewards and feedback, and how they pertain gamification. At the same...
View ArticleDominos eCommerce: A Pizza Business and their Secret Sauce
By definition, any company that sells a product to an end consumer is a retailer. Most retailers have specialties, whether they sell a single product to a specific audience, or a vast array of products...
View ArticleThe Two Faces of Personalization
As personalization and big data analysis technologies continue to evolve, new possibilities are made available just about every day. In fact, the pace of change is so staggering at times that it can be...
View ArticleMagento Imagine 2015 Recap: Nestle and Optaros Wynn Big
“We’re past the inflection point. We no longer need to be afraid of change…We can be unbound.” -Mark Lavelle, Senior Vice President & General Manager, Commerce Technologies, eBay Enterprise I...
View ArticleDigital Commerce and the Death of the B2B Salesman
In my previous post, I discussed my recent trip to Magento’s Imagine 2015 conference in Las Vegas. At the show, my colleague Chris Fuller led a session where he discussed the lessons we’ve learned...
View ArticlePeriscope, Meerkat, and eCommerce
As if 700 channels on cable wasn't enough. Now, thanks to live streaming video, anyone with an iOS or Android device is holding a live broadcast studio in the palm of their hands. Meerkat and...
View ArticleWelcome Magento 2.0!
With the official announcement of the release of Magento 2.0, Optaros is excited to welcome the new best-in-class ecommerce platform as a Magento 2 Trained Solution Partner; a certification that is...
View ArticleWhat’s Broken - Your eCommerce Platform or your Process? 3 Steps to Help you...
A few years ago, I worked with a client who was very disappointed in their current commerce platform, citing poor repeat visitor traffic and poor conversion rates. While discussing options for...
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